Patagonia: Vote the Environment 2012
GIST LAB worked with Patagonia, Wilco, Headcount and The League of Conservation Voters on a cross platform campaign to raise awareness of candidates environmental voting records for the 2012 election. Campaign features include a moderated twitter feed, on screen messaging at Wilco tour dates, a live track for sale on iTunes that benefits HeadCount, and custom campaign T-Shirt.
GIST Lab was involved in 3 unique projects at this years SXSW Festival in Austin, TX.
Interactive Panel Discussion:
GIST Lab presented a panel titles "The Power of Good: Activating Your Audience for a Cause"
The panelists included Ryan Bingham, Adrian Grenier and Peter Glatzer (SHFT), Lisa Pike-Sheehy (Patagonia), Stephen Fox (Drink Water), Theo Ianuly and Geoff Stanfield (GIST Lab).
Official Music Showcase:
GIST Lab presented a night of music on behalf on The Nature Conservancy at Central Presbyterian Church.
Artists: Ryan Bingham, Kelly Hogan, Gaby Moreno, The Milk Carton Kids, Sean Rowe and The Parkington Sisters.
GIST Lab booked show, facilitated internet streaming of Ryan Bingham's set through TuneIn, and facilitated all communications with artists, TNC and SXSW.
TNC Artist Series: Macklemore
GIST Lab interviewed and filmed Macklemore as part of their ongoing series with artists and their connection to nature for The Nature Conservancy.
Patagonia Music Collective
The Patagonia Music Collective raised awareness and funds for environmental non-profits through the sale of donated tracks by some of today's top artists. GIST LAB worked with Patagonia and over 140 artists to deliver 3 benefit album compilations, multiple single releases, new and emerging artist streaming radio, an award winning iPhone app and strong global press including Rolling Stone, Huffington Post, The Wall Street Journal, LA Times, and Late Night with David Letterman.
The Nature Conservancy
TNC tapped GIST LAB to develop a global music campaign to raise awareness, inspire action, generate revenue and create the next generation of environmental stewards.
GIST LAB is currently producing a series of short films for The Nature Conservancy with the focus on artists and their connection to the environment. This global campaign, which also features festival integration and downloadable music launches Fall 2012.
Icons Among Us- Jazz in the Present Tense
Icons Among Us is a branded entertainment series. The first feature Jazz in the Present Tense is a feature film and 4 part TV series about today's new jazz artists. Key components of the project were a 10-city music tour, AFI 20/20 feature and an educational curriculum. GIST LAB secured sponsorship from Don Q Rums and Rums of Puerto Rico to assist with the relaunch of the Don Q brand in the U.S. The next series is titled Nexus Thinkers.
The Seattle Foundatation: GiveBIG
The Seattle Foundation wanted to build philanthropic spirit and raise awareness for local giving and local non-profits in King County. GIST LAB worked with Pyramid Communications to create and develop a targeted media campaign that used digital, mobile and social media.
The Campaign generated $7.43 million in contributions to non-profits in a 24 hour period, more than 2x the prior years results of $3.6 million.